SPIN

  • "The October Suprise" .. Radiohead, Madonna, and others.

    LIVE Nation takes the place of the lables .. only worse.


    • Wired

  • David Byrne's Survival Strategies for Emerging Artists - and Megastars.

    37212 wraps its arms around a combination of the "license" and "profit-sharing" deal.


    • Newsweek

  • Opinion and interesting results from digital pricing by Newsweek.

    For more than ten years "Crash" Craddock has argued this position. Music is becoming move of a tool for promotion.


    • Wired

  • Several "views/concepts/thinkings/commentaries from WIRED.

    Several "views/concepts/thinkings/commentaries" from WIRED personalties, visionaries, and Artists.


  • Opinion and interesting results from digital pricing by Newsweek.

    For more than ten years "Crash" Craddock has argued this position .. they thought him crazy .. until now.


    • Music Row Magazine

  • PDF Reprint from Music Row Magazine

    This PDF supports 37212's position of 10 years. Use it as a point of reference. We do not endorse Attorney Milom either way.


    • Business Week

  • First of several opinions by Steve Jobs .. father of the iPod.

    Steve Jobs argues DRM is counter productive to music .. 37212 believes he is correct. 37212 believes by making your music easy to obtain and reasonable to purchase, you, the Artist, will sell more music and earn more money.


    • Apple

  • Apple and Steve Jobs' .. Thoughts on Music.

    Steve Jobs and Apple argue to abolish DRM.


    • New York Times Magazine

  • The incredible Rick Rubin presents his vision.

    Rick Rubin, co-head of Columbia Records, expresses his thoughts on where the music industry is headed. A point 37212 agrees with is "MySpace is not cool anymore" and FaceBook is to follow. Word of mouth is the future (and the past). That's why 37212 believes so strongly in email, Tune Trade, ZIP-R and building your Artist community using email lists.


    • RIAA's Hillary Rosen

  • Hillary Rosen .. "Let my music go!"

    Hillary Rosen, head of the RIAA, asks Steve Jobs to "Let my music go." .. 37212 agrees. While we love digital music and appreciate what Steve Jobs has accomplished, we don't support the AAC codec used by Apple's iPod. It's proprietary. 37212 likes MP3's codec, it's open, no DRM, easily shared, and supported by all players, even iPod. It seems to us, you want everyone listening to your music, not just 2 out of 3!